Who are we

The Madeira Promotion Bureau (AP Madeira) is a non-profitable association founded in August 2004 by a public entity and a private entity – the Regional Tourism Board and the Funchal Chamber of Commerce and Industry.

The association was born out of the need to create an entity which together with the Regional Tourism Board (DRT) would work exclusively on the promotion of the Madeira destination.

This association comprises a group of members whose activity is mainly directed to tourist activities. The creation of synergies between AP Madeira and its members is increasingly relevant in the promotion of our destination, enabling a more assertive communication and creating relations of trust which make it easier for both parties to develop activities.

Ultimately, AP Madeira aims at being an institution that conveys all the charm that Madeira and Porto Santo have to offer to their visitors.

By presenting these islands as a destination for experiences all year round, this association seeks to simultaneously develop a set of measures that boost the diversification of the offer that the destination presents, as well as ease the access to those who are interested in visiting us.

What we do

Every year, the Madeira Promotion Bureau develops a set of promotional actions whose main objective is the promotion of the Madeira destination, both in the domestic and international markets, always according to the strategies set for the Autonomous Region of Madeira tourist sector, and its annual activity plan.

Through its activity, the Madeira Promotion Bureau creates a set of opportunities for its members by developing initiatives in the areas of public relations, congresses and incentives, fairs and events, along with other promotional activities and established partnerships.

The combination of a strong team spirit and the accessibility of its members make AP Madeira a benchmark in terms of Destination Marketing Organization. 

The team

Board of Directors


Eduardo Jesus President of the Board
António Jardim Fernandes Vice President of the Board
Dorita Mendonça Board Member
Cora Teixeira Board Member
Cátia Vieira Board Member
Tiago Massa Board Member
Gabriel Gonçalves Board Member

Executive Director


Sara Marote EXECUTIVE DIRECTOR

Executive Director Assistant


Mª José Gonçalves EXECUTIVE DIRECTOR ASSISTANT

Legal Department


Andre Carvalho LEGAL ADVISOR
Inês Madeira JUNIOR LEGAL ADVISOR

Marketing Department


André Gouveia INNOVATION, DIGITAL AND PRODUCT COORDINATOR
Carina Gonçalves BRAND, CAMPAIGN AND TRADE COORDINATOR
Sofia Veiga França PRODUCT MARKETING CONSULTANT
Ana Raquel FINANCIAL AND BUSSINESS INTELLIGENCE JUNIOR ANALYST
Sara Aguiar​ DIGITAL CONSULTANT
Madalena Andrade DIGITAL ASSISTANT
Isabel Góis TRADE MARKETING EXECUTIVE
Raquel Caldeira MARKETING ASSISTANT
Sara Jardim CAMPAIGN AND SOCIAL MEDIA ASSISTANT
Francisco Correia Design & Multimedia Executive
Sofia Afonseca Designer
Paulo Soares​ COPYWRITER

Public & Membership Relations Department


Raquel Braga PUBLIC RELATIONS ADVISOR
Vanessa Santos PUBLIC RELATIONS ASSISTANT
Martim Noronha PUBLIC RELATIONS ASSISTANT
Bernardo Gonçalves PUBLIC RELATIONS ASSISTANT

National Partnerships & Events Department


Duarte Afonso NACIONAL TRADE MANAGER
Sandra Gouveia FAIRS & EVENTS EXECUTIVE
João Diogo Silva FAIRS AND EVENTS ASSISTANT
Catarina Gonçalves Fairs & Events Consultant

International Partnerships Department


Ricardo Beon INTERNATIONAL TRADE MANAGER
Joana Dias ACCOUNT EXECUTIVE
Rosie Bayntun ACCOUNT CONSULTANT
Clarissa Machado ACCOUNT CONSULTANT
Maria Bianchi Trade Assistant

Financial Department


Gonçalo Freitas FINANCIAL MANAGER
Carla Andrade FINANCIAL CONTROLLER EXECUTIVE
Maia Fonte FINANCIAL CONTROLLER ASSISTANT
Sónia Jesus MANAGEMENT CONTROLLER EXECUTIVE

Human Resources Department


Carlota Abreu HUMAN RESOURCES COORDINATOR

Special Projects


Marta Henriques SPECIAL PROJECTS RESPONSIBLE